Next Destination – India!

Facebook, Google, Twitter are looking to India now! And no, not for nirvana. Its to fuel their future growth story! Facebook’s India user base is nearly 100 mn now, making it the second largest market after USA. So why this sudden interest in India? Below are a few reasons –

Image

Source: http://www.patheos.com/blogs/drishtikone/2013/03/rise-of-social-media-use-in-india/

Is it going to easy? No ways! Why?

  • Internet Penetration in India is way below other countries.
  • Different languages in different regions. Content will have to be tailored for that region
  • Not yet comfortable using it for advertisements and such
  • Our government wants social media sites to police their networks for objectionable content

India is an Alibaba’s cave waiting to be opened. Hope these tech giants guess the correct password!