Yet another marketplace?

IndiaMart, India’s largest B2B marketplace is planning to launch online retail marketplace Tolexo. Now before we start jumping to conclusions and speculate on the increased competition with Amazon, Flipkart and Snapdeal, Tolexo will not be competing with them. The company insists that they will be selling a different set of products. Word is out that it might sell home, office and industry supplies.


IndiaMart, the parent company, has over 1.6 million users with daily 9.3 million page visitors. The site has sellers registered in categories from cosmetics to industrial design to clothes and pharmaceuticals.

The reason for setting up Tolexo is foraying into the B2C market and claiming a share of the pie already expanded by Flipkart and Amazon. In addition to that, the company is planning to focus on the products which currently not considered so ‘hot’ by the consumers, but are necessary as well. The marketplace model also allows easy FDI into the company.

The company plans to raise $100mn over the next 2-3 years. The Tolexo website is expected to go live in next five weeks.


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IndiaMART to launch e-commerce marketplace



Calling all women, #YesAllWomen!

In the aftermath of the Elliot Rodger’s killing spree in Isla Vista, California, which killed seven people and injured many more, women have tuned to Twitter to share their experiences of harassment, fear and sexual assault under the hashtag #YesAllWomen. In the matter of 3 days, the hashtag has been attached to 1.2 million tweets peaking at 61,500 tweets on May 25.


The reach of the tag has truly gone global, witnessing participation from countries like Pakistan, Indonesia and Qatar. Women from across the globe are bonding over shared stories of inequality and violence, sometimes right from childhood. It is something that evey women has experienced at some stage in life and have grown stronger from it.

The hashtag has been active only on Twitter- which is designed for strong declarative sentences. It is quite effective as a communication medium between a mass group of people, able to bond over similar experiences.

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Looking beyond the surface – Exploring Deep Web

ImageAfter reading about it around 5 years, the concept of Deep Web continues to fascinate me. The Facebook, Wikipedia and all form just 4% of the World Wide Web. The rest 96%, tens of trillions of pages, not reachable by any search engine forms the Deep Web or the Invisible Web. The content may range from boring statistics to sale of human organs on the black market. In fact, in October 2013, FBI shut down Silk Road, a popular online black market where everything from ammunition, drugs to assassins could be bought.

The concept behind the Deep Web is not as dark as it seems. The reason is simple – Google, Bing and all search engines use crawlers to traverse the web. They follow the links from one page to another and are able to collate all the static pages. The pages which are generated directly in response to some stimuli are not captured. Around 54% of the websites are databases and thus not captured.

There are other pages which are available only on the intranet/private networks and thus not captured.

Then there is a hidden part of the web called Tor, that requires specialised software to access it. It is used so their web activity cannot be traced. It runs on a relay system that bounces signals among different Tor-enabled computers around the world.

Well that’s about Deep Web. Lets look at the importance of Deep Web.

  • A search engine that can crawl the entire Web can be used for Big Data analysis providing more accurate information on climate, finances etc.
  • The deep web contains 550 billion documents compared to one billion on the surface web.
  • Deep web contents is highly relevant to every information, need and market
  • 95% of the content on deep web is freely accessible information, not subject to fees or subscription

Companies are doing their best to mine into this treasure trove of information and coming up with new methods of search for this.


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Next Destination – India!

Facebook, Google, Twitter are looking to India now! And no, not for nirvana. Its to fuel their future growth story! Facebook’s India user base is nearly 100 mn now, making it the second largest market after USA. So why this sudden interest in India? Below are a few reasons –



Is it going to easy? No ways! Why?

  • Internet Penetration in India is way below other countries.
  • Different languages in different regions. Content will have to be tailored for that region
  • Not yet comfortable using it for advertisements and such
  • Our government wants social media sites to police their networks for objectionable content

India is an Alibaba’s cave waiting to be opened. Hope these tech giants guess the correct password!